project Lavender - group

Creative Brief



Background:

1. Colors: Purple and Gold
2. Style: Less loyal "queenly" and more knightly / royal king look
3. Very unique toward the Lavender Audience 
1. everyone has the purple color all over the place. We wanted to add more gold onto the site.

Target Audience:

1. Mainly toward teenage to older woman.
2. The design would like to target more man
1. Where there are women there are men. - Idea for the single men.

Objective:

1. mainly used in perfumes’, bathroom projects
2. Also used to burn has herb or oils; which brings relaxing, love, peace, happiness, and protection.
3. Also used in Aromatherapy.
4. Pet Products - it helps with fleas.

Key Benefits:

1. Reason to a new design- to enjoy looking at the site, where you will want to go visit the farm and gather some lavender.

Support Statement / reasons:

1. Bring the site out of the "80's" and into the present. You can still look royal in the NOW!

Tone:

1. Powerfully
2. protective
3. relax
4. hero
5. romantic vibe
6. how lavender should be honored

Media:

1. Website