Chapter 3:
Their are 5 important things to do to make sure the users are reading and understand, while they scan the page.
- Create a clear visual hierarchy on each page
- take Advantage of Conventions
- Break pages up into clearly defined area
- make it obvious what's clickalbe
- Minimize noise
Chapter 4:
Using to many clicks for the menu to get to one page is annoying. I have been on Adobe's website in the past where I cannot find the "student" menu. Too me it took me days, so I can see what the the prices for software. I got so annoyed not able to find I end up calling Adobe. Since then I notice its very visible for users like me.
Chapter 5:
It is best not to ramble on a website, its the best way to have users not visits the site. Also don't use happy chit chat in the site too. Just use Welcome and a sort brief info about this on welcome page.
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